Year
2023
About the brand
Behavioral Insights Company, or BIC, is an agency that helps you better understand and influence the behaviour of your target audience. They use proven strategies based on behavioural science, psychology and nudging, and apply the latest insights in behavioural change and influence to get the results you want. In short, they are your scientific partner in creating human-centred experiences and driving behavioural change that moves your business forward.
About the project
BIC is all about change, so the biggest goal was to reflect that in the branding. I helped BIC with a completely new, standout branding that needed to look fun, young yet professional, rather than boring and grey like most of their competitors. What did I create? A completely new branding based on change, web design and web building in webflow,, animations, iconography, typography, and managed photography (executed by external partner).
Photography
Pippi Dijkstra
